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Sponsorship of the LIGA Soccer Team in Ecuador
Bupa recently signed a brand agreement with the Liga Deportiva Universitaria de Quito (LDU) soccer team, better known in the region as LIGA.
Bupa will provide coverage to the members of the team, and its technical and administrative staff, in addition to participating in a marketing campaign focused on the team and its stadium. The stadium, better known as the Casa Blanca, already displays Bupa advertising along the general division south fences, and next to each goal.
Bupa’s Sponsorship of the Eurocup 2012 and the London 2012 Olympics
Bupa Global continues to build its brand presenting sports programming, advertising its commercials with exclusivity via Direct TV during the Eurocup 2012 from June 8 to July 1, and the London 2012 Olympics from July 27 to August 12.
Bupa’s Sponsorship of the British Royal Wedding
Leveraging on the British history of our brand, Bupa launched on April 2011 a three-week exclusive television sponsorship of the British Royal Wedding in CNN en Español. Our campaign was broadcasted pan-regionally in primetime programming, continuing to build brand awareness in the markets we serve.
To maximize viewership in the strategic Mexico market, the campaign was complemented with an online exclusive sponsorship of the entertainment
web section of CNNmexico.com.
Former President of Colombia, Alvaro Uribe
Recipient of Latin Trade's 2010 Bravo Lifetime Achievement Award
2011 Latin Trade BRAVO Awards Sponsorships
Bupa was the Silver Sponsor of the 2011 Latin Trade BRAVO Business Awards
that took place in Miami on October 26, 2011.
Every year, readers from Latin Trade magazine, a leading publication among high executives, nominate Latin American leaders, as well as individuals who are an inspiration for the progress of Latin America.
Previous recipients of the Latin Trade Award have included former President
of Colombia, Álvaro Uribe and current President of Mexico, Felipe Calderón
Hinojosas.
Bupa’s sponsorship of this event gaves us the opportunity to demonstrate our commitment with the Latin American market and the potential of the region.